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This course will introduce you to Search Engine Optimization(SEO), so you can get your site listed organically at the top of the major search engines. What good is a website if users can't find you? Learn SEO and get your site seen. Learn numerous ways to help grow your web presence in this one day class!
Search Engine Optimization is a cheap solution to a broad audience! Gain the competive edge!
*Los Angeles or Live Online ONLY
|Search Engine Optimization Upcoming Classes
Search Engine Optimization is for anyone that has a website and wants to increase your standings in the major search engines.
Search Engine Optimization Training Class Outline
Introduction to SEO
Compare SEO's cost-per-lead with the costs of common direct marketing methods
Know the difference between natural or organic link placement in search results and paid or sponsored link placement
Define and measure market visibility
Determine which search engines besides Google may be worth exploring
Follow the five steps of a successful SEO campaign
Learn how to identify the keywords and keyphrases (keyword permutations) your customers are searching for. Each keyword has a certain frequency of searches per month and it also has a potential profit value to you. We show you how to balance the frequency with the monetary value to determine where to put your efforts:
Familiarity with page linking techniques is a major key to SEO success. A web site that is structured properly for a search engine will emphasize the web pages that are most likely to draw searches. To draw Google's attention to these pages, you can set up your web site link structure in such a way that the important pages have the most links to them from other parts of the site. In this part of the class, you'll discover how to:
Google ranks your web site in large part by weighing the number of other web sites that link to yours, and whether those other web sites are authorities in your field. To improve your ranking, you can embark on a program of convincing other web sites to create links to your site. Since they have no particular incentive, it takes some creative thinking to achieve this. We show you how to:
Once your site appears high on the search results page, you'll learn how to turn visitors into buyers. In this part of the SEO training, we show you how to:
|Photoshop | Level 1|
|Building Websites with Photoshop & Dreamweaver|
|Dreamweaver | Level 1|
|Social Media Marketing|
We offer Adobe Certified Training classes in Los Angeles, Newport, Sacramento, San Diego,
San Francisco, Austin, Phoenix, Dallas, Houston, Mechanicsburg, Chicago,
and many other cities throughout the country via our partner network.
We offer Group Training, Onsite Training, 1-on-1 Training,
and Live Online Search Engine Optimization training nationwide.