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Optimize Your Website for Google, BING, & Yahoo!
Search Engine Optimization| Level 1
Get your website to show up on the front pages of the top search engines and increase your web traffic! Learn the basics of SEO, along with many valuable internet marketing strategies & techniques to increase online visibility and search results in our Search Engine Optimization class.
Search Engine Optimization is a cheap solution to more leads! Gain the competitive edge!
What will I Learn in class? What is SEO?
Search Engine Optimization Upcoming Classes
Search Engine Optimization Training Class Outline
Search Engine Optimization is for anyone that has a website and wants to increase your standings in the major search engines.
This course introduces you to Search Engine Optimization(SEO). Search Engine Optimization is to help your website to be found in the organic unpaid results of search engines like Google, Bing, Yahoo, Ask, and more. Learn how to optimize your website to be listed on top major search engines. What good is a website if users can't find you? Learn SEO and increase your web presence. Learn numerous ways to help grow your web presence in this SEO class!
What is Search Engine Optimization (SEO)?
What are the top search engines?
Search Results in Google and Bing
Organic vs PPC Ads
Google Search Results (Links and Descriptions, Title Tag and Meta tag)
Introduction to SEO
Learn how what shows up in search results
Compare SEO's cost-per-lead with the costs of common direct marketing methods
Know the difference between natural or organic link placement in search results and paid or sponsored link placement
Define and measure market visibility
Determine which search engines besides Google may be worth exploring
Importance of Keywords
How are people searching for you?
Body Content and keywords
Finding Good Keywords
Choose the most successful keywords for your business
Use recommended keyword research sites and selection tools
Research, analyze and compare the keyword lists of your competitors
What is HTML?
Learn Basics of HTML so you can optimize your pages
Architecture of an HTML page
Learning the important HTML tags
Folder Directory, Filenames, & Organization for SEO
URLS for SEO
Learn the Importance of the Title Tag
Header tags for SEO
Img tag and alt tags for SEO
adding links for SEO
Link Title Tags
Meta Tags (Keywords and Description)
Create entry or landing pages below the home page to target specific search phrases
Establish a web page's theme by putting keywords in the approrpriate tags (title, alt, meta)
Create "keyword density" by inserting keywords
Employ sitemaps and internal links strategically
Learn how to any websites HTML source code
What is Page Rank?
How does Page Rank affect SEO?
Page Rank, Popularity, and Content
Backlinks show Creditbility
Backlinks within your Genre
Learn Great ideas for adding backlinks for SEO
Integrated Site Links
"The number of internal links pointing to a page is a signal to search engines about the relative importance of that page"
Links from other sites for SEO
Footer Links to help Search Engines Navigate your site
Links with Keywords for Search Engine Optimization
Learn how to identify "PageRank"
Determine the value of a potential link by examining its source code
Learn how to Find web sites that link to your competitors, which presumably would also be willing to link to yours
Find industry directories and similar sites where you can freely submit your site for consideration
Creative thinking for inbound links: partnerships, reciprocal links, and blog links
What is a Sitemap?
How can a Sitemap help for SEO?
Creating an HTML site map
XML site maps
Creating XML sitemaps
Uploading XML sitemaps to Google and Bing
What is Social Media?
How can Social Media help with my SEO campaign?
Importance of Social Media and Popularity
Social Media Accounts (Facebook, linkedIn, Twitter, Google Plus)
YouTube Videos and Pages
Learn how Google Authorship can aid your SEO
Learn how you can track your Analytics with google and your SEO progress
Adding your photo to your listing
Using Geo Meta Tags for specific Locations
Adding Microdate for Star ratings, recipes, reviews and events
Receive a Certificate of Completion and a copy of the Google Simple Start Guide in PDF form
Register for SEO Training
We offer Search Engine Optimization Training classes in Los Angeles
Austin | Houston | Newport | Phoenix | Sacramento | San Diego | San Francisco
and many other cities throughout the country via our partner network.
We offer Instructor-Led Classroom Search Engine Optimization Classes,
1-on-1 SEO Training, Live Online Instructor-Led SEO Training,
and Onsite SEO Training nationwide.
SEO Training Reviews and Testimonials
“It was one of the most informative and hands on classes, that enable me to understand SEO and learn how to implement it myself. I also took it, so I can tell other people, who work for me, what I am looking for, and also be able to check their work, to make sure they dont cheat me :)”
- Dary R., veryVeniceArt
“Mark and headTrix Training moved me up the learning curve. I learned in 4 hours what would have taken me months if not a year to learn on my own. When you are launching an eCommerce platform that can be the difference between success and failure. It's a worthwhile investment in education and gives you skills that are so valuable. I will be back for more courses in different areas soon! A+”
- Jen L., Zero Gravity Tables