Adobe Training
Social Media Marketing Training Class
Social Media Marketing Training
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Social Media Marketing Training You've got a great product! Now, how do you let people know about it? Whether you're a filmmaker, business owner, non-profit, musician or writer, this 2-day class will help you design and implement a social media strategy that will work for you. You'll get a thorough understanding of todays virtual tools. You'll save money by utilizing the power of social media, creating a network of supporters, and promoting to millions of potential customers This course will cover the basics of social media marketing, explore techniques for employing social media as a marketing tool and present ways to develop strategy. Designing your Facebook landing page, creating a YouTube channel, setting up a Twitter account, and how to update them all together and use them to promote your business or film! Social Media Marketing is a cheap solution to a broad audience! Gain the competive edge! *Los Angeles or Live Online ONLY |
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Audience
Social Media Marketing is for any business looking to understand how to leverage social media. Everybody is using social media, including celebrities and fortune 500 companies! It is here to stay and if you know how to use it, the benefits will flow endlessly.
Prerequisites
- Basic Computer Skills on Windows or Mac
Social Media Marketing Training Class Outline
Intro to Social Media
- What is Social Media Marketing?
- Defining your product
- Your target audience – Who needs your product?
- The importance of branding
- Your marketing strategy – going viral
- Saving you advertising money
Posters to Press Kits
- Effective Posters
- What's a One-Sheet?
- Postcards
- Business Cards – Are they passé?
- Press kits & media releases
Creating a Web Presence
- Your website – Generating Buzz or Sales?
- Website content
- Website layout – Photoshop & Dreamweaver
- Wordpress or not to Wordpress?
- The all important mailing list
- Shopping carts
- Why Facebook in terms of marketing
- Create a Facebook fan page
- What is a Facebook landing page
- It's about the content, content, content
- Making friends, fans & getting "Likes"
- Facebook ads vs. Google ads
- Creating, targeting & tracking your Facebook ads
- Why Twitter?
- What's in a name?
- Creating a custom Twitter page
- Marketing in 140 characters or less
- Twitter Tools to get followers – automatically!
YouTube
- YouTube as a marketing tool
- Creating a custom YouTube video channel
- Adding content
- Subscribers & subscriptions
- Making friends & money with YouTube
- Becoming a YouTube Partner
Beyond The Usual Suspects
- Linkedin, Diggs, Vimeo and the never ending alternatives
- Keeping current with trends in marketing
- Identifying Keywords
- Networking Tools
- Creating a Blog
Building Partnerships
- What is a partner network?
- Developing a partner strategy
- Define & find partners?
- Affiliate programs; Your best friends
Email Campaigns
- Building customers relations through trust
- Managing your mailing list
- Autoresponders
- Effective emails
- The importance of a Newsletter
Putting it All Together
- Linking your network together
- Tracking & optimizing sales
- Cultivating relationships for future products
- Swag
- Film Festivals, Conventions & the old fashion phone call
| Social Media Marketing Training 2 Days | 9am - 4:00pm | $695 |
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We offer Adobe Authorized Training classes in Los Angeles, Newport, Sacramento, San Diego,
San Francisco, Austin, Phoenix, Dallas, Houston, Mechanicsburg, Chicago,
and many other cities throughout the country via our partner network.
We offer Group Training, Onsite Training, 1-on-1 Training,
and Live Online Social Media Marketing training nationwide.
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If you do not see a class you are looking for,
Click HERE to contact us or call 310.450.0122
